Mothership

Logo & Branding

Mothership is a healthcare company that aims to help parents find credible, relatable and empathetic health professionals, classes and other resources. They hope to do this through a user dashboard and app. 

I was brought on to create the branding as well as mockup the user dashboard. Mothership wanted to create a strong, uplifting and inclusive brand. This guided me in choosing the bright purple and blue color scheme, designing the “M” heart logo and choosing a sans serif font with a little character. 

For the user dashboard, the Mothership team wanted to create something that was easy to use but also welcoming and colorful. I decided to add a gradient to the navigation to bring in that color, but kept the content area simple and clean to make it easy to consume the content. I also advised on using the purple color for all buttons, links and accents to meet accessibility standards. In the end, the Mothership team was very excited with how I helped them turn their idea and vision into a cohesive brand.