Resume
With over 10 years of design and management experience in media and product, Shaylyn has developed a versatile skillset that sets her apart as a unique and impactful leader.
Experience
The Messenger
Head of Design
May 2023 – Present
In May 2023, Grid was acquired by The Messenger. The current design of The Messenger website was created prior to joining the company.
- Establishing sprint process for design, product and development teams
- Building out design team
- Creating editorial graphics guidelines
Grid News
Head of Design
October 2021 – May 2023
- Built and managed a design team from scratch
- Established agile design process
- Directed the design process and team for over 8 product launches, including the main website and iOS app
- Created the visual identity, including the logo, and continuously worked with the executive team on evolving the overall branding
- Developed the design system
- Art directed all editorial graphics from illustrations to data visualizations and interactive storytelling
Smithsonian Enterprises
Digital Creative Director
April 2020 – October 2021
- Directed and designed the rebranding and redesign of the Smithsonian magazine website with a mobile-first approach, collaborating cross-functionally with the editorial, development, advertising sales, and e-commerce teams to increase revenue and improve overall UX
- Managed the design process for Smithsonian Digital Museum Services, providing Smithsonian museums with a range of design consulting services from exhibit apps to interactive in-gallery kiosks
- Strategized and planned new digital product initiatives with c-level executives, resulting in two new product launches for 2022
Lead Digital Designer & Creative Strategist
December 2015 – April 2020
- Oversaw creative functions of Smithsonian’s five largest media sites
- Developed new revenue strategy for Smithsonian Digital Museum Services, expanding design product offerings and increasing revenue by 30%
- Worked daily with our advertising sales team on revenue strategy: designed over 40 content mockups, helped introduce native content
and contributed to our biggest advertising buy in history
Digital Designer & Producer
December 2012 – April 2020
- Managed print and online advertising campaigns for Smithsonian Journeys, modernizing their design strategy, which resulted in lowering the average customer age and opening new revenue opportunities
- Created and distributed 6 monthly content newsletters and numerous marketing emails to 300K+ subscribers per mailing list
Pati’s Mexican Table (TV show & website)
Operations Manager & Executive Assistant
July 2011 – July 2012
- Implemented an online marketing media campaign, growing user engagement by 80%
- Wrote blog posts, took photographs, and managed creative content for Pati’s website, patismexicantable.com
Skills
Design
Product (UX/UI)
Prototyping
Design Strategy
Branding
Illustration
Photography
Software
Figma
Photoshop
Illustrator
InDesign
InVision
Premiere Pro
Anima
Organization
Jira
Confluence
Slack
Asana
Google Workspace
Microsoft Office
Airtable
Research & Marketing
Data Analysis
A/B Testing
User Testing
Advertising
Social Media
Content
Email
Writing
Management
Sprint planning
Creative Briefs
Awards
2022 Webby Award
Smithsonian magazine
Websites & Mobile Sites Magazine
People’s Voice
Davey Award in design
Smithsonian magazine
Photo contest website
W3 Silver Award
Smithsonian magazine
Photo contest website
