About
Creative director.
Brand strategist. Both.
Most creative directors are either strong designers or strong strategists. I built my career being both.
Fifteen years across media, editorial, and consumer brands gave me something hard to teach, the instinct to know what a brand needs before it knows itself. I help teams get clear, get aligned, and get moving. The work looks good because the thinking is solid.
Where things get stuck
Most brand challenges aren't visual.
They're foundational.
Teams come in asking for a logo or a refresh. But the real questions are:
1. What should this brand be known for?
2. What matters most right now?
3. How do we make confident decisions?
Services
How I work with clients
Strategic brand work shaped around where you are and what you actually need. I lead with structure, not endless discovery.
Brand Clarity
For teams who need an outside eye before they invest further.
Something feels off, but you can't quite name it. This diagnostic surfaces what's working, what isn't, and where to focus next. You leave with clear recommendations and a confident path forward.
Timeline 1-2 weeks
Starting $2.5k
Brand Build
For teams ready to define who they are and show it.
The core work, done in three connected phases: strategy and design together, no handoff problems.·
· Foundation: positioning, messaging, brand pillars
· Visual Identity: logo, color, typography, guidelines
· Implementation: website, templates, brand systems
When it calls for it, I bring in trusted specialists with the right expertise for your brand.
Timeline 6-8 weeks
Starting $40k
Brand Partnership
For founders and teams who need an embedded creative lead.
I step in as your fractional creative director: owning brand decisions, directing execution across design and marketing, and keeping everything coherent as you grow. Ongoing or project-based, built around how your team actually works.
Custom scope & investment
Selected Work
The work that defines the approach.
Media · Brand Identity · Editorial
Grid News
A brand built from scratch for a media startup read by 2 million monthly readers, White House staff, and members of Congress. Named Editorial Team of the Year by Digiday. Cited by Vanity Fair for its visual identity.
D2C · Brand strategy · Brand identity
Hydroviv
A complete brand overhaul built around one strategic insight, filtration customized to where you live. Logo, voice, photography direction, and guidelines built from the ground up.
