Strong brand decisions drive trust, clarity, and growth.
I help teams turn those decisions into clear brand strategy and design.
About Me
After 15+ years working across media, consumer, and B2B environments, I’ve learned that most brand problems aren’t visual — they’re foundational.
I help teams figure out what actually matters before — and as — they invest in design. My work brings structure to complex decisions, then carries that clarity through strategy, identity, and execution so brands can grow without losing focus.
How I work
Clarity before momentum
We slow down just enough to make the right decisions early.
Defined scope
Focus protects quality — and time.
Leadership, not facilitation
I lead with experience and judgment, not consensus.
Head of Design, The Messenger (The Messenger acquired Grid)
October 2021 – May 2023
Head of Design, Grid
April 2020 – October 2021
Digital Creative Director, Smithsonian Enterprises
Apr 2015 – Apr 2020
Lead Digital Designer & Creative Strategist, Smithsonian Enterprises
Dec 2012 – Apr 2015
Digital Producer & Designer, Smithsonian magazine
Jun 2011 – Today
Founder & Creative Director, Shay Can Make
GET IN TOUCH
I love to colloborate, and I am eager to talk to see how we can work together. Don’t hesitate to reach out, and I will get back to you as soon as possible.
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