{"id":4113,"date":"2023-09-11T21:27:20","date_gmt":"2023-09-11T21:27:20","guid":{"rendered":"http:\/\/shaylynesposito.com\/?page_id=4113"},"modified":"2023-09-11T22:05:59","modified_gmt":"2023-09-11T22:05:59","slug":"smithsonian-magazine-web-redesign","status":"publish","type":"page","link":"http:\/\/shaylynesposito.com\/?page_id=4113","title":{"rendered":"Smithsonian magazine Web Design"},"content":{"rendered":"<div  class=\"tatsu-SyZ7clkq53 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"61px 0px 75px 0px\"}' data-padding-top='61px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Byg7qey9q3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkm9e19q2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1hyZkq5h  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1hyZkq5h.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h1>Smithsonian Magazine Website Design<\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkm9e19q2.tatsu-column{width: 100%;}.tatsu-rkm9e19q2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkm9e19q2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkm9e19q2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkm9e19q2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkm9e19q2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkm9e19q2.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkm9e19q2.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkm9e19q2.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyZ7clkq53 .tatsu-section-pad{padding: 61px 0px 75px 0px;}.tatsu-SyZ7clkq53 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyZ7clkq53 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZ7clkq53 > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZ7clkq53 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-r1bqNMycq2 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"89px 0px 19px 0px\",\"m\":\"83px 0px 19px 0px\"}' data-padding-top='83px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Sye5VzJ552\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1cVG199n\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ByFSGJq5h  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ByFSGJq5h.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<div class=\"tatsu-section-pad clearfix\" data-padding=\"{\"d\":\"74px 0px 5px 0px\"}\" data-padding-top=\"74px\">\n<div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SkgsZtb8c3\">\n<div class=\"tatsu-row \">\n<div class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rJo-Yb893\" data-parallax-speed=\"0\">\n<div class=\"tatsu-column-inner \">\n<div class=\"tatsu-column-pad-wrap\">\n<div class=\"tatsu-column-pad\">\n<div class=\"tatsu-module tatsu-text-block-wrap tatsu-HyO4FWL5n  \">\n<div class=\"tatsu-text-inner tatsu-align-center  clearfix\">\n<h2><b>1. Overview<\/b><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tatsu-column-bg-image-wrap\">\n<div class=\"tatsu-column-bg-image\"><\/div>\n<\/div>\n<div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tatsu-section-background-wrap\">\n<div class=\"tatsu-section-background\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1cVG199n.tatsu-column{width: 100%;}.tatsu-B1cVG199n.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1cVG199n > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1cVG199n > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1cVG199n > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1cVG199n > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1cVG199n.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1cVG199n.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1cVG199n.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1bqNMycq2.tatsu-section{background-color: rgba(240,240,240,1);}.tatsu-r1bqNMycq2 .tatsu-section-pad{padding: 89px 0px 19px 0px;}.tatsu-r1bqNMycq2 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1bqNMycq2 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1bqNMycq2 > .tatsu-top-divider{z-index: 9999;}.tatsu-r1bqNMycq2 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-r1bqNMycq2 .tatsu-section-pad{padding: 83px 0px 19px 0px;}}<\/style><\/div><div  class=\"tatsu-Bk-2XHk5c3 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"46px 0px 89px 0px\",\"m\":\"4px 0px 76px 0px\"}' data-padding-top='4px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hkl3XBJ55h\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ryCXr15c3\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-SJRgwyq53   \"  ><style>.tatsu-SJRgwyq53 .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-SJRgwyq53.tatsu-divider-wrap{text-align: left;}.tatsu-SJRgwyq53{border-style: dotted;border-width: 0px 0px 2px 0px;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1M4ryqq2  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1M4ryqq2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><strong>About<\/strong><\/h3>\n<p>Smithsonian magazine places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhibited by the Smithsonian Institution\u2014science, history, art, popular culture and innovation. The magazine is highly regarded as an icon to American culture. It&#8217;s first publication was in 1970. This specific project was for the web product only.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryCXr15c3.tatsu-column{width: 50%;}.tatsu-ryCXr15c3.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryCXr15c3 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryCXr15c3 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryCXr15c3 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryCXr15c3 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryCXr15c3.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryCXr15c3.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryCXr15c3.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-r1xCmBk59h\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1xgPyq5h   \"  ><style>.tatsu-S1xgPyq5h .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-S1xgPyq5h.tatsu-divider-wrap{text-align: left;}.tatsu-S1xgPyq5h{border-style: dotted;border-width: 0px 0px 2px 0px;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyyrHk593  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyyrHk593.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><strong>The Challenge<\/strong><\/h3>\n<p>The Smithsonian magazine website publishes content from both the print magazine as well as exclusive digital content. It also showcases other businesses from its parent company Smithsonian Enterprises. The current design was causing brand confusion. There was also a distracting advertising experience, which was effecting user engagement. The challenge was to use design to create a better user experience without losing revenue.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1xCmBk59h.tatsu-column{width: 50%;}.tatsu-r1xCmBk59h.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1xCmBk59h > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1xCmBk59h > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1xCmBk59h > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1xCmBk59h > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1xCmBk59h.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1xCmBk59h.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1xCmBk59h.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bk-2XHk5c3.tatsu-section{background-color: rgba(240,240,240,1);}.tatsu-Bk-2XHk5c3 .tatsu-section-pad{padding: 46px 0px 89px 0px;}.tatsu-Bk-2XHk5c3 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bk-2XHk5c3 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bk-2XHk5c3 > .tatsu-top-divider{z-index: 9999;}.tatsu-Bk-2XHk5c3 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Bk-2XHk5c3 .tatsu-section-pad{padding: 4px 0px 76px 0px;}}<\/style><\/div><div  class=\"tatsu-Sy-2GLJqqn tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"91px 0px 90px 0px\",\"m\":\"76px 0px 75px 0px\"}' data-padding-top='76px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJe2fU1qc3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HynGL1q5n\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1BvUk9qn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1BvUk9qn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><strong>My Role<\/strong><\/h3>\n<h6>Designer\u00a0 |\u00a0 Director\u00a0 |\u00a0 Manager<\/h6>\n<ul>\n<li>Set timeline and managed project<\/li>\n<li>Ran brainstorming sessions with the editorial, revenue, and executive teams<\/li>\n<li>Ran user interviews<\/li>\n<li>Directed the design direction and created all of the designs<\/li>\n<li>Managed design to dev handoff<\/li>\n<li>Ran design QA<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HynGL1q5n.tatsu-column{width: 100%;}.tatsu-HynGL1q5n.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HynGL1q5n > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HynGL1q5n > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HynGL1q5n > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HynGL1q5n > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HynGL1q5n.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HynGL1q5n.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HynGL1q5n.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Sy-2GLJqqn.tatsu-section{background-color: rgba(252,224,239,1);}.tatsu-Sy-2GLJqqn .tatsu-section-pad{padding: 91px 0px 90px 0px;}.tatsu-Sy-2GLJqqn .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Sy-2GLJqqn > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sy-2GLJqqn > .tatsu-top-divider{z-index: 9999;}.tatsu-Sy-2GLJqqn .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Sy-2GLJqqn .tatsu-section-pad{padding: 76px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-ryblBuk953 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 6px 0px\",\"m\":\"78px 0px 6px 0px\"}' data-padding-top='78px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkxxBOyc92\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1lSdJ5cn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJVLukc5h  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJVLukc5h.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<div class=\"tatsu-section-pad clearfix\" data-padding=\"{\"d\":\"101px 0px 52px 0px\",\"m\":\"84px 0px 52px 0px\"}\" data-padding-top=\"84px\">\n<div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJgnUFZ8qh\">\n<div class=\"tatsu-row \">\n<div class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1n8Yb89n\" data-parallax-speed=\"0\">\n<div class=\"tatsu-column-inner \">\n<div class=\"tatsu-column-pad-wrap\">\n<div class=\"tatsu-column-pad\">\n<div class=\"tatsu-module tatsu-text-block-wrap tatsu-rybej-8c2  \">\n<div class=\"tatsu-text-inner tatsu-align-center  clearfix\">\n<h2><b>2. User Research &#038; Discovery<\/b><\/h2>\n<p>The first step was to conduct user research to gain insights into the pain points and expectations of Grid\u2019s target audience. This involved a combination of surveys, interviews, and usability testing with current users. We also did a deep dive into our competitors and our own user data. This data provided essential insights into our users and where the current design was falling short.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tatsu-column-bg-image-wrap\">\n<div class=\"tatsu-column-bg-image\"><\/div>\n<\/div>\n<div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tatsu-section-background-wrap\">\n<div class=\"tatsu-section-background\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1lSdJ5cn.tatsu-column{width: 100%;}.tatsu-r1lSdJ5cn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1lSdJ5cn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1lSdJ5cn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1lSdJ5cn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1lSdJ5cn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1lSdJ5cn.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1lSdJ5cn.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1lSdJ5cn.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ryblBuk953 .tatsu-section-pad{padding: 90px 0px 6px 0px;}.tatsu-ryblBuk953 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ryblBuk953 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryblBuk953 > .tatsu-top-divider{z-index: 9999;}.tatsu-ryblBuk953 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-ryblBuk953 .tatsu-section-pad{padding: 78px 0px 6px 0px;}}<\/style><\/div><div  class=\"tatsu-SyZ3UOJ952 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"68px 0px 90px 0px\",\"m\":\"68px 0px 75px 0px\"}' data-padding-top='68px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-three-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1ehUOy9q3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-r1ALu1qq2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-HkoIFy95n   \"  ><style>.tatsu-HkoIFy95n .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-HkoIFy95n.tatsu-divider-wrap{text-align: left;}.tatsu-HkoIFy95n{border-style: dotted;border-width: 0px 0px 3px 0px;border-color: rgba(229,34,135,1); }<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1ieKJqq2  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1ieKJqq2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Interviews<\/strong><\/h5>\n<p>We conducted one on one interviews through zoom as well as by phone with emailed questions. It was the users choice to decide their preference.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1ALu1qq2.tatsu-column{width: 33.33%;}.tatsu-r1ALu1qq2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1ALu1qq2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1ALu1qq2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1ALu1qq2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1ALu1qq2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1ALu1qq2.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1ALu1qq2.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1ALu1qq2.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-BygCUukcq2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-B1EwKkcc3   \"  ><style>.tatsu-B1EwKkcc3 .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-B1EwKkcc3.tatsu-divider-wrap{text-align: left;}.tatsu-B1EwKkcc3{border-style: dotted;border-width: 0px 0px 3px 0px;border-color: rgba(229,34,135,1); }<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hy9rYJ99h  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hy9rYJ99h.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Competitor Analysis<\/strong><\/h5>\n<p>We ran an in-depth analysis of other magazine websites. I met with stakeholders to review data and compare trends, features and patterns.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BygCUukcq2.tatsu-column{width: 33.33%;}.tatsu-BygCUukcq2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BygCUukcq2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BygCUukcq2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BygCUukcq2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BygCUukcq2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BygCUukcq2.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BygCUukcq2.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BygCUukcq2.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-SJ-CL_1c93\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-HyYWF19cn   \"  ><style>.tatsu-HyYWF19cn .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-HyYWF19cn.tatsu-divider-wrap{text-align: left;}.tatsu-HyYWF19cn{border-style: dotted;border-width: 0px 0px 3px 0px;border-color: rgba(229,34,135,1); }<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJ5PYJqqn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJ5PYJqqn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Data<\/strong><\/h5>\n<p>Worked with our marketing team in creating a data report on our current users. I also ran multiple heatmap tests over two months to analyze user patterns.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJ-CL_1c93.tatsu-column{width: 33.33%;}.tatsu-SJ-CL_1c93.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJ-CL_1c93 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJ-CL_1c93 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJ-CL_1c93 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJ-CL_1c93 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJ-CL_1c93.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJ-CL_1c93.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJ-CL_1c93.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyZ3UOJ952 .tatsu-section-pad{padding: 68px 0px 90px 0px;}.tatsu-SyZ3UOJ952 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyZ3UOJ952 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZ3UOJ952 > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZ3UOJ952 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-SyZ3UOJ952 .tatsu-section-pad{padding: 68px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-Syb1KKy99h tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 74px 0px\",\"m\":\"75px 0px 74px 0px\"}' data-padding-top='75px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkxyYYyq52\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HJ1tKk5cn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryB9KJcqn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryB9KJcqn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><strong>Goals<\/strong><\/h4>\n<p>After analyzing our user research and data and meeting with key stakeholders and c-suite executives, we set the following three goals.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJ1tKk5cn.tatsu-column{width: 100%;}.tatsu-HJ1tKk5cn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJ1tKk5cn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJ1tKk5cn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ1tKk5cn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJ1tKk5cn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJ1tKk5cn.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJ1tKk5cn.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJ1tKk5cn.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Syb1KKy99h.tatsu-section{background-color: rgba(252,224,239,1);}.tatsu-Syb1KKy99h .tatsu-section-pad{padding: 90px 0px 74px 0px;}.tatsu-Syb1KKy99h .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Syb1KKy99h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Syb1KKy99h > .tatsu-top-divider{z-index: 9999;}.tatsu-Syb1KKy99h .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Syb1KKy99h .tatsu-section-pad{padding: 75px 0px 74px 0px;}}<\/style><\/div><div  class=\"tatsu-SJZY3ty99h tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 90px 0px\",\"m\":\"0px 0px 75px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-three-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJgKhFkq9h\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-BkshYkcch\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-an-wrap align-center tatsu-Skuatk593   \"  ><style>.tatsu-Skuatk593 .tatsu-an-prefix{font-size: 15px;}.tatsu-Skuatk593 .tatsu-an-suffix{font-size: 15px;}.tatsu-Skuatk593 .tatsu-an{font-size: 45px;color: #141414 ;}.tatsu-Skuatk593 .tatsu-an-caption{font-size: 13px;color: #141414 ;}.tatsu-Skuatk593{margin: 0px 0px 0px 0px;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"1\"><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1JTFkccn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1JTFkccn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Increase revenue opportunities<\/strong><\/h5>\n<p>With the original design, there was a lot of competing real estate on the site. This included the other revenue companies of the Smithsonian Enterprises parent company as well as advertising and native advertising opportunities. From our research, we found that this was causing brand confusion from our readers. Through design, I believed we could create better brand cohesion and increase opportunities for both our parent company and the advertising sales team.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkshYkcch.tatsu-column{width: 33.33%;}.tatsu-BkshYkcch.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkshYkcch > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkshYkcch > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkshYkcch > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkshYkcch > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkshYkcch.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkshYkcch.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkshYkcch.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-rygonYy59n\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-an-wrap align-center tatsu-SJI19yq52   \"  ><style>.tatsu-SJI19yq52 .tatsu-an-prefix{font-size: 15px;}.tatsu-SJI19yq52 .tatsu-an-suffix{font-size: 15px;}.tatsu-SJI19yq52 .tatsu-an{font-size: 45px;color: #141414 ;}.tatsu-SJI19yq52 .tatsu-an-caption{font-size: 13px;color: #141414 ;}.tatsu-SJI19yq52{margin: 0px 0px 0px 0px;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"2\"><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJWptJ5c2  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJWptJ5c2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Update the visual identity<\/strong><\/h5>\n<p>The original design of the website was very different than its partner print product. Through our research, we found that this was a point of confusion for our readers. In addition to the inconsistency amongst the print and digital products, there were inconsistencies with the other Smithsonian Enterprises brands being advertised on the site. One goal of the redesign became to create brand cohesion amongst all brands.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rygonYy59n.tatsu-column{width: 33.33%;}.tatsu-rygonYy59n.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rygonYy59n > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rygonYy59n > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rygonYy59n > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rygonYy59n > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rygonYy59n.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rygonYy59n.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rygonYy59n.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-B1ZsnYyqqh\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-an-wrap align-center tatsu-HJTCFkcc3   \"  ><style>.tatsu-HJTCFkcc3 .tatsu-an-prefix{font-size: 15px;}.tatsu-HJTCFkcc3 .tatsu-an-suffix{font-size: 15px;}.tatsu-HJTCFkcc3 .tatsu-an{font-size: 45px;color: #141414 ;}.tatsu-HJTCFkcc3 .tatsu-an-caption{font-size: 13px;color: #141414 ;}.tatsu-HJTCFkcc3{margin: 0px 0px 0px 0px;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"3\"><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SymatJcc3  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SymatJcc3.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h5><strong>Increase User Engagement<\/strong><\/h5>\n<p>Our data analysis showed a higher than desired bounce rate and lower than desired time on site. In addition to creating a general better user experience, we wanted to strategically increase the way users could find and further engage with content on our site.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1ZsnYyqqh.tatsu-column{width: 33.33%;}.tatsu-B1ZsnYyqqh.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1ZsnYyqqh > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1ZsnYyqqh > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1ZsnYyqqh > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1ZsnYyqqh > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1ZsnYyqqh.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1ZsnYyqqh.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1ZsnYyqqh.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJZY3ty99h.tatsu-section{background-color: rgba(252,224,239,1);margin: -2px 0px 0px 0px;}.tatsu-SJZY3ty99h .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-SJZY3ty99h .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJZY3ty99h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJZY3ty99h > .tatsu-top-divider{z-index: 9999;}.tatsu-SJZY3ty99h .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-SJZY3ty99h .tatsu-section-pad{padding: 0px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-r1Wxzv3cqh tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 14px 0px\",\"m\":\"78px 0px 14px 0px\"}' data-padding-top='78px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1geGwnq5n\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bkgzwhc5n\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1Uzw259h  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1Uzw259h.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>3. Visual Identity<\/h2>\n<p>Before starting on the redesign of the website, we needed to explore the visual identity to improve the brand cohesion between the print and digital products. I organized brainstorms with the Art Director of the print magazine as well as studied the current styling of both products. One major consideration was that the audiences for the print and digital products were different, so a design challenge was to create a style that effectively spoke to both as well as was reflective of the historic brand. After a couple of rounds, I was able to design a concept that spoke to our audience and satisfied internal goals.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bkgzwhc5n.tatsu-column{width: 100%;}.tatsu-Bkgzwhc5n.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bkgzwhc5n > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bkgzwhc5n > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkgzwhc5n > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bkgzwhc5n > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bkgzwhc5n.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bkgzwhc5n.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bkgzwhc5n.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1Wxzv3cqh .tatsu-section-pad{padding: 90px 0px 14px 0px;}.tatsu-r1Wxzv3cqh .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1Wxzv3cqh > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1Wxzv3cqh > .tatsu-top-divider{z-index: 9999;}.tatsu-r1Wxzv3cqh .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-r1Wxzv3cqh .tatsu-section-pad{padding: 78px 0px 14px 0px;}}<\/style><\/div><div  class=\"tatsu-B1-B2K099h tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"45px 0px 6px 0px\"}' data-padding-top='45px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1gB3F0952\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJvhKR5q3\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-rJq3tR5ch  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 77.265625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/07\/Logos-branding-scaled.jpg\" \/><\/div><style>.tatsu-rJq3tR5ch .tatsu-single-image-inner{max-width: 100%;}.tatsu-rJq3tR5ch.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJvhKR5q3.tatsu-column{width: 50%;}.tatsu-rJvhKR5q3.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJvhKR5q3 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJvhKR5q3 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJvhKR5q3 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJvhKR5q3 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJvhKR5q3.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJvhKR5q3.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJvhKR5q3.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-HJev2tC5q2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-r1nJcRqqh  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 77.265625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/07\/Logos-typography-scaled.jpg\" \/><\/div><style>.tatsu-r1nJcRqqh .tatsu-single-image-inner{max-width: 100%;}.tatsu-r1nJcRqqh.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJev2tC5q2.tatsu-column{width: 50%;}.tatsu-HJev2tC5q2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJev2tC5q2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJev2tC5q2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJev2tC5q2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJev2tC5q2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJev2tC5q2.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJev2tC5q2.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJev2tC5q2.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-B1-B2K099h .tatsu-section-pad{padding: 45px 0px 6px 0px;}.tatsu-B1-B2K099h .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-B1-B2K099h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1-B2K099h > .tatsu-top-divider{z-index: 9999;}.tatsu-B1-B2K099h .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-HybkfcAc5h tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"57px 0px 90px 0px\",\"m\":\"57px 0px 75px 0px\"}' data-padding-top='57px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-B1lyGqRcc3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-HyGz9C95h\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SkrG5Rc9h  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 77.265625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/07\/color-branding-scaled.jpg\" \/><\/div><style>.tatsu-SkrG5Rc9h .tatsu-single-image-inner{max-width: 100%;}.tatsu-SkrG5Rc9h.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HyGz9C95h.tatsu-column{width: 50%;}.tatsu-HyGz9C95h.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HyGz9C95h > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HyGz9C95h > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyGz9C95h > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HyGz9C95h > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HyGz9C95h.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HyGz9C95h.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HyGz9C95h.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJgfMcAcc3\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-H1NNqAq5n  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2560px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 77.265625%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/07\/patterns-branding-scaled.jpg\" \/><\/div><style>.tatsu-H1NNqAq5n .tatsu-single-image-inner{max-width: 100%;}.tatsu-H1NNqAq5n.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJgfMcAcc3.tatsu-column{width: 50%;}.tatsu-rJgfMcAcc3.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJgfMcAcc3 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJgfMcAcc3 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJgfMcAcc3 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJgfMcAcc3 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJgfMcAcc3.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJgfMcAcc3.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJgfMcAcc3.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HybkfcAc5h .tatsu-section-pad{padding: 57px 0px 90px 0px;}.tatsu-HybkfcAc5h .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HybkfcAc5h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HybkfcAc5h > .tatsu-top-divider{z-index: 9999;}.tatsu-HybkfcAc5h .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-HybkfcAc5h .tatsu-section-pad{padding: 57px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-BkZ8vqOwC2 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 89px 0px\",\"m\":\"76px 0px 75px 0px\"}' data-padding-top='76px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1eLwq_DAh\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BkLPquvA3\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1s_5dvC2  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1s_5dvC2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>4. Sitemapping and planning<\/h2>\n<p>Before jumping into any sketching or prototyping, I had to organize a sitemap. I met with the editorial team and other key stakeholders to discuss any pages we were archiving and if there was also any new formats we wanted to create. This strategic planning enabled the precise identification of template types and quantities, ultimately leading to the formulation of a well-grounded and achievable project timeline.<\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-H1-lqyT0n  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 2105px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 49.406175771971%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/09\/Timeline-2.jpg\" \/><\/div><style>.tatsu-H1-lqyT0n .tatsu-single-image-inner{max-width: 100%;}.tatsu-H1-lqyT0n.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkLPquvA3.tatsu-column{width: 100%;}.tatsu-BkLPquvA3.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkLPquvA3 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkLPquvA3 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkLPquvA3 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkLPquvA3 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkLPquvA3.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkLPquvA3.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkLPquvA3.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkZ8vqOwC2.tatsu-section{background-color: rgba(240,240,240,1);}.tatsu-BkZ8vqOwC2 .tatsu-section-pad{padding: 90px 0px 89px 0px;}.tatsu-BkZ8vqOwC2 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkZ8vqOwC2 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkZ8vqOwC2 > .tatsu-top-divider{z-index: 9999;}.tatsu-BkZ8vqOwC2 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-BkZ8vqOwC2 .tatsu-section-pad{padding: 76px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-SJ-OqTYoC3 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 31px 0px\",\"m\":\"77px 0px 31px 0px\"}' data-padding-top='77px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJlOqpKi0n\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H1O56KiRn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1ryCts02  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1ryCts02.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>5. Design System<\/h2>\n<p>Once we had buy-in and approval from key stakeholders on the visual identity, I worked on translating that into Smithsonian&#8217;s first design system.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1O56KiRn.tatsu-column{width: 100%;}.tatsu-H1O56KiRn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1O56KiRn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1O56KiRn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1O56KiRn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1O56KiRn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1O56KiRn.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1O56KiRn.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1O56KiRn.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJ-OqTYoC3 .tatsu-section-pad{padding: 90px 0px 31px 0px;}.tatsu-SJ-OqTYoC3 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJ-OqTYoC3 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJ-OqTYoC3 > .tatsu-top-divider{z-index: 9999;}.tatsu-SJ-OqTYoC3 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-SJ-OqTYoC3 .tatsu-section-pad{padding: 77px 0px 31px 0px;}}<\/style><\/div><div  class=\"tatsu-SkW-8AFjRn tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"13px 0px 16px 0px\"}' data-padding-top='13px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-B1lbU0FiC3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-S1G8AYo03\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SJ60kqoCh  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1448px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 96.132596685083%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/09\/typography.png\" \/><\/div><style>.tatsu-SJ60kqoCh .tatsu-single-image-inner{max-width: 100%;}.tatsu-SJ60kqoCh.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-B1vHl9o02  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1422px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 157.31364275668%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/09\/Frame2.png\" \/><\/div><style>.tatsu-B1vHl9o02 .tatsu-single-image-inner{max-width: 100%;}.tatsu-B1vHl9o02.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1G8AYo03.tatsu-column{width: 50%;}.tatsu-S1G8AYo03.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1G8AYo03 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1G8AYo03 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1G8AYo03 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1G8AYo03 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1G8AYo03.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1G8AYo03.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1G8AYo03.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-rJlzURtoCh\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-ryVze5jRh  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1657px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 136.39106819553%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/09\/Frame-1-2.png\" \/><\/div><style>.tatsu-ryVze5jRh .tatsu-single-image-inner{max-width: 100%;}.tatsu-ryVze5jRh.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-S1sdZqo02  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1294px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 101.39103554869%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" data-src = \"http:\/\/shaylynesposito.com\/wp-content\/uploads\/2023\/09\/Frame-1-2-1.png\" \/><\/div><style>.tatsu-S1sdZqo02 .tatsu-single-image-inner{max-width: 100%;}.tatsu-S1sdZqo02.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJlzURtoCh.tatsu-column{width: 50%;}.tatsu-rJlzURtoCh.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJlzURtoCh > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJlzURtoCh > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJlzURtoCh > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJlzURtoCh > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJlzURtoCh.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJlzURtoCh.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJlzURtoCh.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkW-8AFjRn .tatsu-section-pad{padding: 13px 0px 16px 0px;}.tatsu-SkW-8AFjRn .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkW-8AFjRn > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkW-8AFjRn > .tatsu-top-divider{z-index: 9999;}.tatsu-SkW-8AFjRn .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-Bkb4AleTR2 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 0px 0px\",\"m\":\"78px 0px 0px 0px\"}' data-padding-top='78px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Bkg4CxlTA3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HyE0eeaCh\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJYRlgaRn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJYRlgaRn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>6. Wireframing<\/h2>\n<p>Following a comprehensive examination of our existing page designs, coupled with an in-depth review of our objectives and stakeholder feedback, I transitioned my attention toward user experience enhancement. This marked the initiation of the wireframing phase.<\/p>\n<p>With an unwavering commitment to refining the user journey, I delved into crafting wireframes that encapsulated our three goals. This involved thoughtfully mapping out the placement of key elements, such as navigation menus, content blocks, and interactive features, with a meticulous focus on ensuring intuitive usability and alignment with our overarching goals.<\/p>\n<p>After analyzing the data for each template, I identified the article page as the most important being that it covered over 80% of traffic and the biggest opportunity for further engagement.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HyE0eeaCh.tatsu-column{width: 100%;}.tatsu-HyE0eeaCh.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HyE0eeaCh > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HyE0eeaCh > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyE0eeaCh > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HyE0eeaCh > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HyE0eeaCh.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HyE0eeaCh.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HyE0eeaCh.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Bkb4AleTR2.tatsu-section{background-color: rgba(240,240,240,1);}.tatsu-Bkb4AleTR2 .tatsu-section-pad{padding: 90px 0px 0px 0px;}.tatsu-Bkb4AleTR2 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Bkb4AleTR2 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bkb4AleTR2 > .tatsu-top-divider{z-index: 9999;}.tatsu-Bkb4AleTR2 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Bkb4AleTR2 .tatsu-section-pad{padding: 78px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-SyZqhueaRh tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"34px 0px 90px 0px\",\"m\":\"34px 0px 75px 0px\"}' data-padding-top='34px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hkl9hOxaR3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BJ93OlTRh\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div id = \"\" class=\"tatsu-code tatsu-module tatsu-BkChdep0h   \"  ><iframe loading=\"lazy\" style=\"border: 1px solid rgba(0, 0, 0, 0.1);\" width=\"100%\" height=\"850\" src=\"https:\/\/www.figma.com\/embed?embed_host=share&#038;url=https%3A%2F%2Fwww.figma.com%2Fproto%2F3FUlGysS43XEj7EY0hDqQM%2FSmithsonian-magazine%3Ftype%3Ddesign%26node-id%3D1667-9%26t%3D73QKKeAKXw89fRzt-1%26scaling%3Dscale-down%26page-id%3D1667%253A2%26mode%3Ddesign\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJ93OlTRh.tatsu-column{width: 100%;}.tatsu-BJ93OlTRh.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJ93OlTRh > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJ93OlTRh > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJ93OlTRh > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJ93OlTRh > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJ93OlTRh.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJ93OlTRh.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJ93OlTRh.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyZqhueaRh.tatsu-section{background-color: rgba(240,240,240,1);}.tatsu-SyZqhueaRh .tatsu-section-pad{padding: 34px 0px 90px 0px;}.tatsu-SyZqhueaRh .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyZqhueaRh > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZqhueaRh > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZqhueaRh .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-SyZqhueaRh .tatsu-section-pad{padding: 34px 0px 75px 0px;}}<\/style><\/div><div  class=\"tatsu-HkWZnZ9i0h tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 12px 0px\",\"m\":\"76px 0px 12px 0px\"}' data-padding-top='76px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJebhW5jAn\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Hy-3bqsAh\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkZJz9jA2  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkZJz9jA2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-SkZJz9jA2 .tatsu-text-inner *{color: rgba(255,255,255,1) ;}<\/style>\n<h2>7. UI Design<\/h2>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Hy-3bqsAh.tatsu-column{width: 100%;}.tatsu-Hy-3bqsAh.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Hy-3bqsAh > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hy-3bqsAh > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hy-3bqsAh > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hy-3bqsAh > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hy-3bqsAh.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hy-3bqsAh.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hy-3bqsAh.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HkWZnZ9i0h.tatsu-section{background-color: rgba(3,3,3,1);}.tatsu-HkWZnZ9i0h .tatsu-section-pad{padding: 90px 0px 12px 0px;}.tatsu-HkWZnZ9i0h .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HkWZnZ9i0h > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkWZnZ9i0h > .tatsu-top-divider{z-index: 9999;}.tatsu-HkWZnZ9i0h .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-HkWZnZ9i0h .tatsu-section-pad{padding: 76px 0px 12px 0px;}}<\/style><\/div><div  class=\"tatsu-SybtfTqjCh tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"3px 0px 7px 0px\"}' data-padding-top='3px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyltGT5iCh\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SypMp5sRn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div id = \"\" class=\"tatsu-code tatsu-module tatsu-BJcNTcsAh   \"  ><iframe loading=\"lazy\" style=\"border: 1px solid rgba(0, 0, 0, 0.1);\" width=\"100%\" height=\"800\" src=\"https:\/\/www.figma.com\/embed?embed_host=share&#038;url=https%3A%2F%2Fwww.figma.com%2Fproto%2F3FUlGysS43XEj7EY0hDqQM%2FDesktop-Designs-(Copy)%3Ftype%3Ddesign%26node-id%3D1605-448%26t%3DB1LeRuf1a4WABu7R-1%26scaling%3Dscale-down%26page-id%3D1605%253A223%26mode%3Ddesign\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SypMp5sRn.tatsu-column{width: 50%;}.tatsu-SypMp5sRn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SypMp5sRn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SypMp5sRn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SypMp5sRn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SypMp5sRn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SypMp5sRn.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SypMp5sRn.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SypMp5sRn.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-BJlpGaqiA2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div id = \"\" class=\"tatsu-code tatsu-module tatsu-rJT1LZa0h   \"  ><iframe loading=\"lazy\" style=\"border: 1px solid rgba(0, 0, 0, 0.1);\" width=\"100%\" height=\"800\" src=\"https:\/\/www.figma.com\/embed?embed_host=share&#038;url=https%3A%2F%2Fwww.figma.com%2Fproto%2F3FUlGysS43XEj7EY0hDqQM%2FSmithsonian-magazine%3Ftype%3Ddesign%26node-id%3D1605-909%26t%3DcLX0CVAtjQDnXpbg-1%26scaling%3Dscale-down%26page-id%3D1605%253A908%26mode%3Ddesign\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJlpGaqiA2.tatsu-column{width: 50%;}.tatsu-BJlpGaqiA2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJlpGaqiA2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJlpGaqiA2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJlpGaqiA2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJlpGaqiA2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJlpGaqiA2.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJlpGaqiA2.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJlpGaqiA2.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SybtfTqjCh.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-SybtfTqjCh .tatsu-section-pad{padding: 3px 0px 7px 0px;}.tatsu-SybtfTqjCh .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SybtfTqjCh > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SybtfTqjCh > .tatsu-top-divider{z-index: 9999;}.tatsu-SybtfTqjCh .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-S1W9xykaR3 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 90px 0px\",\"m\":\"0px 0px 76px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1xceJypRh\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rk5lykpCn\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div id = \"\" class=\"tatsu-code tatsu-module tatsu-SyQ-y1p03   \"  ><iframe loading=\"lazy\" style=\"border: 1px solid rgba(0, 0, 0, 0.1);\" width=\"100%\" height=\"850\" src=\"https:\/\/www.figma.com\/embed?embed_host=share&#038;url=https%3A%2F%2Fwww.figma.com%2Fproto%2F3FUlGysS43XEj7EY0hDqQM%2FSmithsonian-magazine%3Ftype%3Ddesign%26node-id%3D1626-1209%26t%3Ds3CggZnunw9hUhZm-1%26scaling%3Dscale-down%26page-id%3D1626%253A1204%26starting-point-node-id%3D1626%253A1209%26mode%3Ddesign\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rk5lykpCn.tatsu-column{width: 100%;}.tatsu-rk5lykpCn.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rk5lykpCn > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rk5lykpCn > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rk5lykpCn > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rk5lykpCn > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rk5lykpCn.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rk5lykpCn.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rk5lykpCn.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1W9xykaR3.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-S1W9xykaR3 .tatsu-section-pad{padding: 0px 0px 90px 0px;}.tatsu-S1W9xykaR3 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1W9xykaR3 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1W9xykaR3 > .tatsu-top-divider{z-index: 9999;}.tatsu-S1W9xykaR3 .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-S1W9xykaR3 .tatsu-section-pad{padding: 0px 0px 76px 0px;}}<\/style><\/div><div  class=\"tatsu-r1-ij1yaAn tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\",\"m\":\"75px 0px 90px 0px\"}' data-padding-top='75px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rygookk6Ch\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Hyoo1yTC2\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1fOgkaAn  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1fOgkaAn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>8. Final Conclusions &#038; Reflections<\/h2>\n<p>After launching the new site, we saw an increase in time on site on average for our users. We also saw more clicks per user, so there was an overall increase in engagement.<\/p>\n<p>The website&#8217;s design garnered acclaim, fostering enhanced brand alignment across both print and digital products, as well as other Smithsonian Enterprises endeavors. This achievement culminated in the prestigious accolade of winning the 2022 People&#8217;s Choice Webby Award for the best magazine site.<\/p>\n<p><strong><a href=\"https:\/\/www.smithsonianmag.com\/\">View live site<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Hyoo1yTC2.tatsu-column{width: 100%;}.tatsu-Hyoo1yTC2.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Hyoo1yTC2 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hyoo1yTC2 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hyoo1yTC2 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hyoo1yTC2 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hyoo1yTC2.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hyoo1yTC2.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hyoo1yTC2.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-ij1yaAn .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-r1-ij1yaAn .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-ij1yaAn > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-ij1yaAn > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-ij1yaAn .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-r1-ij1yaAn .tatsu-section-pad{padding: 75px 0px 90px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/shaylynesposito.com\/?page_id=4113\" class=\"more-link style2-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":4085,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4113","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/pages\/4113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4113"}],"version-history":[{"count":33,"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/pages\/4113\/revisions"}],"predecessor-version":[{"id":4185,"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/pages\/4113\/revisions\/4185"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=\/wp\/v2\/media\/4085"}],"wp:attachment":[{"href":"http:\/\/shaylynesposito.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}